WHY COUNT?
PITC pioneers in providing the most accurate, consistent, and reliable People traffic data available in the Retail industry. PITC people counting solution is implemented by most of the major retailers located in GCC, India, and Far East with over 18,000+ (and growing four folds) installation across all its regions.
Over the past 10 years as a People Counting Solutions provider, PITC has successfully established strong expertise and Knowledgebase with different technology available in the market such as Infra-red beam sensors, Laser sensors, Video based image Referencing sensors, Thermal Red Heat Detection sensors and Shape Recognition technology.
This has further augmented PITC expertise as consultants to help decide the most appropriate people counter technology to best fit customers business needs based on traffic density, accuracy requirements, physical and environmental characteristics of each location.
Over the past 10 years as a People Counting Solutions provider, PITC has successfully established strong expertise and Knowledgebase with different technology available in the market such as Infra-red beam sensors, Laser sensors, Video based image Referencing sensors, Thermal Red Heat Detection sensors and Shape Recognition technology.
This has further augmented PITC expertise as consultants to help decide the most appropriate people counter technology to best fit customers business needs based on traffic density, accuracy requirements, physical and environmental characteristics of each location.
Traffic data is the most important link that constitutes the basic fundamental of retail metrics. This also helps in measuring and improving the performance of single or multiple sites thus makes data “Accuracy” and “Consistent” more essential in order to make key decision based on the data. This information is crucial for consumer orientated organizations in many industries, including Retail, leisure, transport and hospitality.
Traditional the purpose of people counting is to determine number of people/customer visited a particular location, site or store during a given time period. By accumulating count information over a period of time, one can make a host of strategically decision on day to day basis to improve sales, monitor marketing activities, cost operational cost and set a performance indicator for each department within an organization.
MARKETING DEPARTMENT
Requires the data to monitor the performance of the marketing funds spend on a particular promotion of advertisement.
OPERATIONS DEPARTMENT
Requires the data to properly plan staff scheduling and inventory for each location.
SALES DEPARTMENT
Requires to data to measurement the performance of each store based on the conversion and other defined KPI’s.
FINANCE DEPARTMENT
Requires the data to allocate budget for various activities performed by Marketing, Operation and Sales Department.
TOP LEVEL MANAGEMENT
Requires to data to measure and compare the performance for multiple location based on defined KPI’s for each one of them.
Visitor Analysis
RETAILER STORES & CHAINS
Visitor count is the missing element of the performance equation that many retailers were waiting for. Knowing the customers' flow traffic is essential to analyze the performance of a business and guarantee a good service to customers. Many retails familiar with their valuable tools - CONVERSION RATIO which deliver the customer sale ratio through the day in real-time by constantly track their performance and implement changes necessary to improve performance.
Sales data in POS system can only tell a retailer what happened but not why and can't tell whether sales are being missed because shoppers entering the store walked out without buying. SDS provides solution for retailer to convert shopper into buyers by providing insight into consumer traffic patterns for each store location and captures information on traffic flow entering and leaving from store.
BENIFITS
Visitor count is the missing element of the performance equation that many retailers were waiting for. Knowing the customers' flow traffic is essential to analyze the performance of a business and guarantee a good service to customers. Many retails familiar with their valuable tools - CONVERSION RATIO which deliver the customer sale ratio through the day in real-time by constantly track their performance and implement changes necessary to improve performance.
Sales data in POS system can only tell a retailer what happened but not why and can't tell whether sales are being missed because shoppers entering the store walked out without buying. SDS provides solution for retailer to convert shopper into buyers by providing insight into consumer traffic patterns for each store location and captures information on traffic flow entering and leaving from store.
BENIFITS
- Improve Conversion Ratio : Conversion Ratio is the total sales transactions divided by the total traffic which entering to store. It turns the missed opportunity into actual sales. Reviewing changes in the conversion ratio subsequent to significant events (such as an ad campaign, a special product promotion) can help retailers understand the impact of these events.
- Advertising / Promotional Effectiveness : Great advertising will generate traffic and analyze on-off promotions. By knowing how many consumers responded to a particular ad or offer. Evaluate how effective advertising efforts are bringing customers into store and make better-informed decisions in the future.
- Predictable Patterns & Staff Scheduling : By traffic counts, predictable pattern helps store operation from staffing, to inventory levels, etc. Retailers are understaffed during peak traffic times and losing sales or paying too much for labor during inopportune times. .Aligning staffing levels to more closely follow traffic patterns will enable better service availability
- Average time in store : Retailers look at the distribution of traffic by hour, day of the week, store location, seasonal periods, promotion periods, total chain etc. The longer customer spends in a store, the greater the sales dollars spent
- Eliminate Excuses : Staff Performance will be easy to determine as the statement " there were no customer ! " can now be verified. If customers were there but staff failed to close the sale, training and coaching can resolve the problem
- Improve Customer Service : Use the conversion ratios to assess the need for staff training or as a motivational tool by setting on a reward programmed for improvements.
- Improve Leasing Opportunities : Determine which storefront draws the most traffic by comparing the multiple locations.
- Window / Display Draw : Changes on front window and measure the impact on customers entering the store
Accurately counting and monitoring customer traffic is vital to evaluating and improving your business’ performance
Stiff competition, rising operations costs, logistical demands and a continuously evolving marketplace demand that businesses make accurately informed decisions to guarantee their success.
People Counting & Monitoring provides you with the information essential to your business; how many people walk through your doors, where do they go, how long they wait in line for service, etc. Keeping track of your pedestrian traffic allows you to accurately and effectively plan and implement your business strategies, in both present and future.
Your company invests heavily in getting potential customers through your front doors – Traffic Counting & Monitoring allows you to gather information about these customers and convert them to buyers and learn how to keep them coming back.
The Benefits of CountWise
- EXACT knowledge of your customer to sale conversion rate.
Monitor the exact number of potential customers that enter your store and integrate with actual purchases to understand your conversion ratios. Use conversion ratios (potential customers vs. actual transactions) as a KPI for store effectiveness, staffing, marketing effectiveness and as an incentive to store managers and staff
- PRECISE staff scheduling and deployment. Elimination of excessive overhead.
Synchronize staff assignment to match your customer influx and traffic patterns, maximizing your customers’ service satisfaction while minimizing superfluous expenses. In the past, businesses based staffing on historic transaction data – CountWise delivers the tools that allow you to streamline your staff to serve all potential customers, based on both real-time and historic data. If based solely on historic sales data, retailers will find it challenging to enhance their staff to effectively increase their conversion rate of visitors into customers.
- EFFECTIVE evaluation of your advertising and marketing campaigns.
Empirically test the effectiveness of your advertising and marketing efforts, both public and on-site, by comparing them to your visitor count, customer traffic patterns by zones, and sales data.
CountWise provides a simple tool that delivers empirical data that can display X marketing dollars equals Y growth in traffic to your business. Your company benefits by knowing what message works and how to define marketing budgets based on projected traffic goals.
- RELIABLE store performance reviews and branch comparisons.
Review and compare single or multiple branches with quantifiable data about your customer traffic counts and patterns, conversion rates, expenses, revenues, and overall profitability. With CountWise's tools, each location can independently identify the information needed to reach optimal conversion ratios. Imagine every store in a chain improving their conversion by 2% on an ongoing basis. On a chain-wide scale, the increase in profitability is tremendous.
The CountWise team works with you on developing and implementing practices custom-designed to your needs. By garnering the full potential of CountWise's products, you can garner the full potential of your business.
- REAL-TIME evaluation of your company's progress.
Keep real-time tabs on your customer traffic and behavioral patterns by specific areas in your business, as well as customer service, maintenance, and security staff efficiency—allowing you to answer any need as it arises.
- THOROUGH understanding of your conversion rate and return on investment over hours, days, weeks, months, seasons, and years.
Examine your business’ performance and profitability by any number of numerous parameters—objectively or overlapping.
- Staff scheduling and marketing implementation based on actual clientele potential and de-facto needs, instead of historical transaction data.
- Improved realty location strategy.
- Functional store design and merchandise placement.
- Identification of peak selling hours, days, weeks, months, seasons, and years.
- Numerous additional factors of cost, profit, and efficiency.
